The Marketing of Black Tide - Proof the Majors Have No Clue?
The guys in Black Tide are young - as in way young. Remember over the summer when they got kicked off the Jager stage at Ozzfest for having members under 21?
On the other hand, they’re amazing musicians and clearly getting a big push from Interscope. BUT The way that Interscope is throwing money at the band is a good example of where the majors are going wrong in their thinking overall, as the freaks over at metalsucks.net point out:
The handling of Black Tide is the kind of thinking that is going to bury the record business even further, all the while destroying the credibility of 4 young kids who are surely, and understandably, really fucking amped to be given a shot at success, the way any sane person in a signed band would be. If this project ends up being a flop, no one at Interscope can claim they didn’t see it coming. This kind of economic model just doesn’t hold up in today’s music business. - Black Tide: A Lesson in Why the Major Labels are Doomed
Too true, hopefully the band survives all the BS and can maintain enough credibility to stay involved in music as long as they like. Read the rest of the article on metal sucks by clicking here.
Black Tide on Myspace: http://www.myspace.com/blacktide
